A great turnout for Destra and Brad Howarth at The Domain

16 05 2007

Brad Howarth and Domenic Carosa (CEO of Destra) drew quite a crowd at The Domain networking event in Melbourne, held at Digital Harbour in the Docklands. Attendees received a music CD from Destra and a copy of Australian Anthill magazine (Subscribe to Anthill for the secret bargain price herethanks Rich).

Brad “Best Technology Industry Journalist” Howarth wrote an article in The Age which is firing up the local blogosphere. It’s web take 2.0 is creating a lot of discussion around whether Australian big business gets Web 2.0 (Brad’s full Aussie 2.0 list is here). One of my favourite quotes is from Mick Liubinskas at Tangler “So they keep chasing the users wherever they go, and the users are running away because they are sick of the corporates yelling at them”. As a Gen Y in the workforce, communication is clearly aimed at older generations. I’ve grown up as a consumer hearing the noise that is the corporate monologue, the same-again tv advertising, empty promises and not-so-hidden-agendas. This not only changes my behaviour as a consumer, it also changes what I want in communication in the workplace. I want two-way communication, input, rapid dissemination of news, subscriptions to news based on topic, a human voice, a giant repository of collective knowledge that can be searched… the list goes on. These technologies and techniques are native to me, part of how I get things done. I don’t fax, I don’t send letters and I hear blah blah blah when communication is inhuman and unnatural. Many older style companies are not connecting with their Gen X & Y employees, just as old media is not connecting with their Gen X & Y readers (if they have any). It’s a generation gap. (Rupert is one of the few who gets it)

The Global Geek Podcast recently asked Cameron Reilly “What motivates someone to walk away from the relative security of a six-figure-income corporate job to weather the slings and arrows of outrageous fortune that go with running a start-up?”. Cam posted If You Start Me Up… on Startup Stories,

Creating a startup is already enticing to Gen X & Y for the seemingly unlimited challenge and job satisfaction, but I increasingly wonder whether the human voice (Naked Conversations) is going to be a greater factor in job choice for the coming decades. Money is only useful in that it leads to greater freedom. If you have freedom already, what exactly is the money for?

In other news, Scouta has released Hicks (thanks, no one else was going to) and MODM #2 is on 7th June at Federation Square. Put it in your calendar, RSVP and subscribe to the MODM rss feed. All the cool kids will be there.

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7 responses

17 05 2007
pascoe

hey, how many people do you reckon were there?
I had to skip it – i badly needed sleep after a manic week on some projects.. d’oh!

17 05 2007
TPN :: GDay World » Blog Archive » The Domain kicks off to a great start

[...] Scienta was there. Jeremy from Skylook was there. Paul McKenna from Computer Trader was there. And his partner in the SMS business, Carl Krumins from K.A.S. The three of us talked long and hard about how to use SMS to help Father Bob raise money and how to use SMS as a feedback mechanism for podcasts. I finally got to meet the famous Kerri Lee Sinclair after hearing about her for many years. And James Tuckerman from Australian Anthill magazine was there. What a terrific story there guys have. I can’t wait to get him the show to tell you about their history. Brilliant start-up story. [...]

17 05 2007
scientaestubique

Pascoe – We barely fit in the venue, it was very very crowded.

17 05 2007
Mick Liubinskas

Glad you liked that quote. It really is true. I know it’s the corporate marketing job to do that relentlessly, but until they stop and reevaluate what they are trying to do they will only ever get standard results.

Bill Gross didn’t look at search engines and say “well everyone else is sticking ads on it, let’s do that”. He thought “How do I create an environment where the promotion actually serves the user.

Most marketers who pursue the ‘yell louder’ policy aren’t lacking in ethics. They are just lazy.

17 05 2007
scientaestubique

I hear ya Mick. It won’t work, Generations X & Y have their iPods in their ears.

29 05 2007
Applebox » Blog Archive » The Domain

[...] You can read more about the event here and here. [...]

24 07 2007
JakeNudge

Nice Post (I know im reading it a little late)..

As a Gen Yer myself, I find it very amusing to watch the “old” marketing practices and am actually quite excited about the idea that “yelling louder” just isnt going to work anymore for my generation (and those that come after me).

Great blog, I will add it to my RSS feed ;)

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