Media, Political and Religious FUD – Fear, Uncertainty, Doubt – Controlling By Fear

19 01 2007

Yet another news item about hate speech, the latest one being John Howard and the Catch The Fire ministry. This ministry appears to have a history of spreading the word of intolerance, but as there’s no transcript of John Howard’s speech and the entire article is based on speculation of what he might say or plans to say. This is a pretty shallow and inflammatory article – typical lack of integrity from the MSM (Main Stream Media), yet again. Thank god we have journalists, what would we do without them? Gerard McManus and Michael Harvey you should be ashamed of yourselves. Go home and apologise to your family and friends for inciting racial hatred, inciting fear and publishing material that belongs on Today Tonight or 3AW.

This article is a perfect example of a bigger issue that is not being covered by the MSM, mainly because they are one of the biggest culprits. The issue is FUD. Fear. Uncertainty. Doubt. If you are not familiar with this concept, it’s a marketing strategy, originally used by IBM to cast aspersions on their competitors. However since the terrorist attacks on America, it’s also been increasingly used by the MSM, political parties, governments and churches, as well as big corporates like pharmaceutical companies.

FUD is not always about misinformation, but it is using information as a weapon of fear to manipulate and control people, similar to an armed bank robbery, people who are afraid or uncertain are easier to control.

Everyone needs to be a little more skeptical about the use of FUD by political and religious groups (frankly, most of us in Generation X & Y expect it from corporates, but the use of FUD by politicians has surged since the attacks on World Trade Center). The agenda of any group trying to control people through fear is a dangerous one. Saddam Hussein used this very weapon against his own people, although he didn’t hide it as FUD.

If you find yourself experiencing fear, uncertainty or doubting a previous belief that you had, consider the source of this FUD feeling, and whether that source will receive a personal gain from your fearful, uncertain or doubting state. Today Tonight, 3AW, Beauty & The Beast, there are so many of these shows that drive ratings based on fear, misinformation, divisive statements and repugnant social behaviour. The purpose of fear in evolution is to incite reaction. Media executives have discovered this works really well for ratings, regardless of the impact this has on society. Many of the hosts of these shows do not believe the “controversial” things they say, they’re just whoring for ratings, exploiting the ignorance of their audience for a few bucks in their pocket and five minutes of fame.

Societies living in fear are no longer functioning to their full potential. Fear is crippling to productivity, confidence and mental serenity.

For the next week, count the number of FUD media experiences you have, it may surprise you.





What are you doing with your time?

30 05 2006

During Mike Walsh’s Future of Media speech, he asked what the new generation are doing with their time.

Well Mike, my media intake is heavy on podcasts, the odd copy of AFR (if I can’t read it for free in a cafe – I only read the Information section), plenty of imported magazines (WIRED, Business 2.0, F@st Company, Technology Review and New Scientist – thankyou Borders) and a little Foxtel on the side (MegaMachines, Techknowledge, etc). I browse via Technorati and Gnoos.

What I don’t spend any of my media attention on is: radio and newspapers.

He speaks extensively on high culture vs low culture, but I disagree with his views on this.

Just so you know Mike, the “dumbing down” of media in Australia is why my old media intake has reduced to zero. I’m not interested in the ratings-prostitution of “news” TV such as Today Tonight, I’d rather read an independent journo’s blog, it contains far less FUD.

With 10 years online, I’m in the older group of the new generation (X/Y cusper to be exact) and I can tell you why old media is dying, it sucks.

I can’t get the content I want. I’m willing to pay for it, it’s just not available.
Money is not the issue, availability is the issue. There is no way to pay for something that’s not available.

I strongly disagree with Mike that the new generation is not willing to pick up the tab. More FUD. The new generation is sick of hearing the old media bartender saying “we only serve scotch, straight up, cash only”.

I want the Information section from AFR (not available every day) + blog feeds + podcasts + technology TV shows (okay, and Criminal Intent).

I want the content when it’s new, not 5 days later, 6 months later or 2 years later.

I no longer buy music CDs because I’m sick of waiting 2 years for a US album to become available in Australia. Now the only new CDs I get are gifts. Old media is simply too irritating to deal with, even with digital downloads (DRM makes me pay multiple times for content I already own). Podcasts are my replacement.

I’m re-routing around old media, as it wastes my time.

Oh and that speech could also have been distributed as audio only, a talking head adds no value. You just wasted my valuable bandwidth.

So I guess the final answer to his question is, I’m spending my time more wisely, only on the content I want. I’m trying to Get Things Done.
[transplanted from Typepad]








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